Horseshoe Online Casino Privacy Policy

At Horseshoe Online Casino, we are committed to protecting your personal information and respecting your right to privacy. This Privacy Policy explains how we collect, use, store, and share your data when you access our platform, create an account, or use any of our services. By using HorseshoeOnlineCasino, you acknowledge that you have read and understood this policy. We encourage you to review it carefully before registering or playing.

Who We Are

Horseshoe Online Casino is operated by American Wagering, Inc. d/b/a William Hill & Caesars Sportsbook, part of the Caesars Entertainment group, located at 6325 S. Rainbow Blvd #100, Las Vegas, NV. Trademarks are held by William Hill U.S. HoldCo, Inc. ("Caesars"). Our HorseshoeOnline platform is licensed and regulated by the Michigan Gaming Control Board, the New Jersey Division of Gaming Enforcement, the Pennsylvania Gaming Control Board, the West Virginia Lottery Commission, and the Alcohol and Gaming Commission of Ontario (AGCO) / iGaming Ontario. We operate in full compliance with applicable laws in each jurisdiction where we are licensed.

Information We Collect

At Horseshoe Online Casino, we collect various categories of personal data to provide you with a safe, legal, and enjoyable gaming experience. The information we gather may include:

• Identity data: Your full name, date of birth, Social Security Number (SSN), and government-issued photo ID for KYC verification purposes
• Contact data: Email address, phone number, and residential address (including utility bill as proof of address)
• Financial data: Payment method details, transaction history, deposit and withdrawal records
• Technical data: IP address, device type, browser information, operating system, and geolocation data collected via GeoComply
• Usage data: Gaming activity, session times, wagering history, and interactions with the Horseshoe Casino app
• Communications data: Records of your correspondence with our support team via phone at (855) 605-6945 or through the Caesars Web Form

How We Use Your Information

We at HorseshoeOnlineCasino use your personal data for a number of legitimate purposes tied to our legal and regulatory obligations. Our use of your information includes the following:

• Verifying your identity and age (21+ requirement) as required by state and provincial regulators
• Confirming your physical presence within an eligible jurisdiction using geolocation technology
• Processing deposits and withdrawals across supported payment methods including PayPal, Venmo, debit cards, eCheck, and Interac
• Administering your Caesars Rewards® loyalty account and calculating Reward Credits and Tier Credits
• Sending you information about the Horseshoe Casino bonus code, promotions, and new player offers such as the Welcome Bonus Spins Bundle (promo code SHOEHSH)
• Providing customer support via phone, live chat, and web form
• Detecting fraud, money laundering, and other suspicious activity
• Complying with responsible gaming requirements, including deposit limits, cool-off periods, and self-exclusion programs

Legal Basis for Processing

Our Horseshoe Online Casino operations require us to process your data under several legal grounds. These include: performance of a contract (to deliver our gaming services to you), compliance with legal obligations (as mandated by our gaming licenses), protection of vital interests (responsible gaming and problem gambling prevention), and our legitimate business interests (fraud prevention, security, and service improvement). Where we rely on your consent — for example, for marketing communications — you may withdraw that consent at any time.

Geolocation and Identity Verification

At Horseshoe Online Casino, we are legally required to verify that you are physically located within a licensed state or province before you can access real-money play. We use GeoComply geolocation technology for this purpose. Additionally, our KYC process — powered by IDVerse/Incode — requires you to submit your SSN, a government-issued photo ID, and a utility bill to confirm your identity and address. We at HorseshoeOnlineCasino take these obligations seriously, as they are mandated by the MGCB, NJ DGE, PGCB, WV Lottery, and AGCO.

Sharing Your Information

We do not sell your personal data to third parties. However, our Horseshoe Online Casino platform may share your information with:

• Caesars Entertainment group entities for loyalty program administration and operational support
• Licensed payment processors to facilitate deposits and withdrawals
• Geolocation and identity verification providers (GeoComply, IDVerse/Incode)
• Regulatory and law enforcement authorities as required by applicable gaming law
• Responsible gaming organizations and self-exclusion registries
• IT service providers and data security partners who assist in maintaining our platforms

All third parties we engage are bound by appropriate data protection agreements and are prohibited from using your data for any purpose beyond what we specify.

Cookies and Tracking Technologies

Our HorseshoeOnlineCasino website and mobile app use cookies and similar technologies to enhance your experience, remember your preferences, and analyze how you interact with our platform. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device for a defined period). You may manage your cookie preferences through your browser settings, although disabling certain cookies may affect the functionality of our services.

Data Retention

We retain your personal data for as long as your account remains active or as required by law. At Horseshoe Online Casino, accounts are considered dormant after three years of inactivity, at which point we apply our dormancy policy in accordance with applicable state and provincial regulations. Even after account closure, we may retain certain records to comply with anti-money laundering laws, tax obligations, and regulatory requirements.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data. Our HorseshoeOnline team is prepared to assist you with any of the following requests:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your data, subject to legal retention requirements
• The right to restrict or object to certain processing activities
• The right to data portability where technically feasible
• The right to withdraw consent for marketing communications at any time

To exercise any of these rights, you may contact us by phone at (855) 605-6945 (available 5am–3am daily), or for Ontario residents at (855) 700-0123, or via the Caesars Web Form available on our website.

Responsible Gaming and Data

At Horseshoe Online Casino, responsible gaming is a core part of how we operate. We use your account and gaming data to monitor for signs of problem gambling and to enforce any limits, cool-off periods, or self-exclusion requests you have made. We share relevant data with self-exclusion registries as required by our regulators. If you need support, please contact the 1-800-GAMBLER helpline.

Children's Privacy

Our services are strictly for individuals aged 21 and over. We do not knowingly collect personal data from anyone under the legal age. If we discover that a minor has provided us with personal information, we will promptly delete that data and close the associated account.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make material changes, we will notify you through the platform or via email. Your continued use of HorseshoeOnlineCasino after any update constitutes your acceptance of the revised policy. The current version of our Terms of Service became effective on 19 September 2025.

Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please do not hesitate to reach out to our Horseshoe Online Casino support team. You can call us at (855) 605-6945, use the Caesars Web Form on our website, or contact our Ontario support line at (855) 700-0123. We are here to help and are committed to addressing your privacy concerns promptly and transparently.